eToro doubles down on AI: from copy trading to agents that trade for you
On eToro, you can now let an AI trade for you. On 7 July, the broker unveiled an app rebuilt around its Tori agent, complete with agent portfolios that buy and sell around the clock.
For a platform that built its name on copy trading, the shift is sharp: you’re no longer only copying humans, you can hand the wheel to an AI. But should you really trust an automated agent with your trades?
An app rebuilt around AI
On 7 July 2026, at its “Intelligence in Motion” event in London, eToro unveiled an app rebuilt entirely around artificial intelligence [1] .
The broker is no newcomer to AI: its Tori agent has been around since August 2025. Until now, it answered questions and surfaced tailored information.
The July 2026 version goes further. Tori now surfaces your portfolio moves and market signals on its own. It runs on Grok 4.2, xAI’s model, and reads market sentiment straight from X [2] . It keeps your portfolio and past conversations in memory.
Above all, you can create or copy AI agents that trade in your place.
In the new app, the AI comes in three tools:
- Tori, the agent that answers market questions and tracks sentiment in real time;
- Alpha Portfolios, quantitative strategies built on anonymised data from millions of investors;
- an AI Marketplace that lets you build custom tools through eToro’s open API.
All three are already live: the App Store listing highlights them alongside the classic CopyTrader and more than 10,000 stocks and ETFs available from €10.
It stays in line with what made eToro’s name, which we cover in our eToro review: a mainstream platform betting on social features and accessibility.
Other features are on the way:
- eToro Edge, the desktop app for active traders;
- access to Tori through WhatsApp and Apple Watch;
- an instant self-custody wallet (Zengo tech);
- goal-based sub-accounts.
It all lands with a rebrand already in place: new logo, new look, and a tagline, “Know better”. Behind the fresh coat of paint, the player is the same: founded in 2007, 40 million registered users, and a Nasdaq listing.
From copy trading to AI agents: how far does the change go?
Since 2007, eToro has built its reputation on copy trading: you spot an investor with a public track record, you copy their portfolio, and your positions follow theirs. You lean on the wisdom of the crowd and on track records you can actually inspect.
The July 2026 overhaul pushes the needle further. eToro adds the option to let an AI run the trades: you can create or copy agents that buy and sell in your place, around the clock.
Yoni Assia, eToro’s co-founder and CEO, touts an AI “built on the real decisions and track records of millions of investors”, meant to help everyone “invest with greater knowledge and confidence”.
So eToro hands you the tool to delegate your trades to an AI, while writing in the same breath that Tori’s responses “should not be considered investment advice”. The platform gives you the means to let the machine decide, without standing behind those decisions.
You hand your trades to an agent whose reasoning and exact data you don’t control.
Tori runs on Grok 4.2, xAI’s model, and reads market sentiment on X. That feed is noisy and easy to manipulate: an AI following it in real time picks up as much noise as signal.
Then there’s the risk, always real. At eToro, 52% of retail accounts lose money trading CFDs [3] . And nothing guarantees you better risk management.
For a beginner, an agent portfolio deserves the same caution as any leveraged product.
Edge, or eToro stepping onto active traders’ turf
The other release targets a different crowd. eToro Edge is a desktop app for active traders, with professional-grade charts and analysis tools built for heavier use.
eToro made its name as a mainstream platform, simple and social, built for mobile first. That approach hits its limits fast when a user fires off order after order and tracks several charts at once. Edge aims to keep these users as they level up, rather than watch them leave for the competition.
But on this turf, Interactive Brokers and Saxo already equip traders with widely praised platforms. eToro shows up as a challenger where the bar is already high.
Hard to say much more at this stage. Edge doesn’t have a detailed product page yet.
eToro with AI at the wheel: the takeaway
Copy trading hasn’t gone anywhere. eToro simply adds the AI layer on top and gives it a specific role. You’re no longer only copying human traders, you can let an agent decide in your place.
Some of these tools make sense. A conversational agent that sums up the state of a portfolio or explains a price move can help you learn and save time. Letting AI drive your transactions, though, raises a few questions.
An agent trading around the clock knows the future no better than a human, and its activity stays opaque. Tori leans on Grok 4.2 and on sentiment from X, a feed that even eToro is careful not to frame as investment advice.
For the everyday trader, the right stance is neither rejection nor blind enthusiasm. eToro’s AI tools are worth a look, as long as you treat them as assistants and not autopilots you’d hand your savings to with your eyes closed. Responsibility for every position stays yours, agent or not.
Before picking an app to invest with, it pays to compare. Our roundup of the best trading apps places eToro against its rivals on fees, catalogue, and experience.
Audrey holds a Diploma in Accounting and Financial Studies (DECF) and has over 15 years of professional experience in the banking and accounting sectors.
Enjoy free trading practice on
ProRealTime Paper Trading Simulator.
